The power of UW–Madison’s Consumer Behavior & Marketplace Studies program (and its consistently high rankings) is fueled by our exceptional internship programs, coursework, and faculty. But students are our biggest points of pride. Year after year, they graduate as solution providers, seeing the questions and finding answers.
Effective analysis requires many abilities, only some of which are statistical. Our graduates are prepared to impact the business in meaningful ways through best serving the needs of all consumers in every community.
Our alumni lead and drive the retail industry. And, they invest in the future by supporting today’s UW students. Together, our alumni and students work to continuously evolve the retail industry for the betterment of individuals, communities, and the planet.
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