Our Partnership
30+
UW-Madison scholars since 2016
5+
Majors represented across UW-Madison scholars since 2016
$165K+
In scholarship awards received since 2016
Fashion Scholarship Fund
The Fashion Scholarship Fund is a national organization that connects students and top fashion brands through the form of an annual case study.
The Fashion Scholarship fund is a career connector – providing participants with the opportunity to attend virtual talent acquisition events with top fashion brands.
Students who participate in the Fashion Scholarship Fund have the opportunitity to receive scholarship funding for tuition, unpaid internships, or job relocation.
The FSF case study offers opportunity to explore and develop skills in market research, performance analysis, product development, assortment planning, brand strategy, and product design.
Curriculum
Inter-HE 301: Fashion Scholarship Fund Project
Developed by the Kohl’s Center for Retailing, in partnership with Design Studies faculty, this course provides guidance and structure for students to complete the Fashion Scholarship Fund case study project while developing skills in trend research, concept ideation, and design strategy.
"This class has been extremely helpful in guiding me through the FSF Case Study. The project can feel a bit daunting to complete on my own, but having guidance from someone who’s completed the project multiple times, as well as receiving live feedback from guest speakers has been incredibly helpful in narrowing down my topic and ideas."
Textile and Fashion Design Student, '27
UW-Madison Fashion Scholarship Fund Semi-Finalist Scholars
Nordstrom Complexion
Leveraging AI to bridge the beauty and wellness gap.
Casey Feldman, Consumer Behavior and Marketplace Studies, 2025 FSF Semi-Finalist
Anthropologie
AR Revolution: A new era for kid's apparel
Trinity Philbert, Marketing, 2025 FSF Semi-Finalist Scholar, Kohl's x FSF Named Scholar and Virgil Abloh Post-Modern Scholar
Hoka Live
A merchandising strategy by athletic footwear company Hoka to attract new and loyal customers through Instagram live workouts and launching the Hoka app, offering products and exclusive footwear drops.
Kailey Bertram, Marketing, 2023 FSF Semi-Finalist Scholar
Baggu by You
Leveraging AI to create a consumer facing design feature and a personalized e-commerce shopping experience.
Sarah Ambrosius, Textile and Fashion Design, 2025 FSF Semi-Finalist and Fashionphile Named Scholar
Undying by Lee
Creating more, using less
Ian Vailliencourt, Textile and Fashion Design, 2024 FSF Semi-Finalist Scholar and Kohl's x FSF Named Scholar
The RealReal
Igniting Gen Z's inner environmentalist through meaningful community building and genuine collaboration.
Yvett Sanchez, Textile and Fashion Design, 2023 FSF Semi-Finalist Scholar and Virgil Abloh Post-Modern Scholar
Nuuly x Whering Style Sync
"Subscribe to the future" with a styling initiative of the future.
Finley Peterson, Textile and Fashion Design, 2025 Semi-Finalist
Bode
A transparency and consumer engagement
initiative designed to convey a garment’s history
and prolong its lifespan
Finley Peterson, Textile and Fashion Design, 2024 FSF Semi-Finalist Scholar and Kohl's x FSF Named Scholar